Join Our Team as a Social Media Content Specialist at Tata Technologies

Job Description

Are you a creative storyteller with a passion for social media and digital trends? We are seeking a talented Social Media Content Specialist to elevate our brand presence across LinkedIn, Instagram, YouTube, and emerging platforms with thumb-stopping, share-worthy content.

Who You Are

• Graduate or Diploma holder in Marketing, Media, Communications, or a related field.
• 2–4 years of proven experience managing social media for a brand or agency.
• Expert in creating viral content—especially Instagram Reels, YouTube Shorts, and other trending visual/video-first formats.
• Adept at developing engaging content strategies and adapting quickly to digital trends.
• Ready to provide flexible, round-the-clock support when needed to keep our social channels vibrant and responsive.

Key Responsibilities

• Content Creation & Planning: Develop and execute a robust content plan centered on Reels, Shorts, Stories, Carousels, and other trending formats.
• Viral Campaign Management: Take complete ownership of the ideation-to-execution lifecycle for viral social campaigns—including concept, scriptwriting, basic shooting/editing, posting, and promotion.
• Collaboration: Work closely with in-house and external design/video creators to ensure the production of high-quality, thumb-stopping content.
• Performance Monitoring: Track and analyze content performance using data insights to fine-tune creative output for maximum engagement and reach.
• Community Management: Actively engage with audiences via comments, DMs, polls, stickers, and other community features to build a loyal community around the brand.
• Trend Research: Stay ahead of viral trends, meme culture, influencer content, and the evolving creator economy.
• Benchmarking: Regularly benchmark content and strategies against top-performing brands and creators, implementing learnings for growth and innovation.
• Employee Advocacy: Promote and amplify employee-generated content, highlighting stories and talents from within the organization.

Skills & Success Indicators

• Demonstrated record of consistent audience growth and boost in engagement rates across LinkedIn, Instagram, and YouTube.
• Ability to lead at least one viral ‘Hero’ campaign every quarter, measured by reach and engagement benchmarks.
• Steady output of trending Reels/Shorts with high viewer completion rates.
• Aspire to rank #1 among India-based ESPs in overall social media performance.
• Pursue award recognition in digital/social media categories within a year.

What We’re Looking For

• Excellent communication, interpersonal, and coordination skills.
• Strong command of visual storytelling and copywriting tailored for social platforms.
• Basic proficiency in mobile shooting/editing for agile content creation.
• Analytical mindset with a process-driven approach.
• Ability to work under pressure and consistently meet tight deadlines.

Excited to make a real impact in the digital space and drive our brand’s social story forward? Apply now and let’s build something viral together!

How to Prepare for This Interview: Steps

1. Research the Brand:
   • Understand the brand’s current social media presence, tone, and recent viral campaigns.
   • Identify best-performing content types and areas for improvement.
2. Showcase Your Portfolio:
   • Prepare examples of viral campaigns, creative content, or reels/shorts you’ve executed — especially those with measurable success.
   • Bring analytics to highlight growth, engagement, and completion rates.
3. Brush up on Content Trends:
   • Stay updated on the latest viral social trends, meme formats, and content that’s currently popular across LinkedIn, Instagram, and YouTube.
4. Practice Your Pitch:
   • Be ready to ideate and verbally pitch thumb-stopping content ideas on the spot, tailored for different platforms.
5. Demonstrate Technical Skills:
   • Highlight your proficiency in content planning tools, basic shooting/editing on mobile, and data analysis for content performance.
6. Prepare for Scenario Questions:
   • Expect situation-based questions: “How would you handle a social media crisis?”, “Describe your process for launching a viral campaign,” or “How do you benchmark against competitors?”
7. Show Analytical Ability:
   • Be able to interpret and discuss key social metrics (reach, engagement, completion rates) and explain how you would act on these insights.
8. Collaborative Spirit:
   • Prepare examples illustrating collaboration with design, video, and cross-functional teams — and how you amplify internal talent.
9. Mindset & Flexibility:
   • Be ready to discuss how you can offer round-the-clock support and thrive under tight deadlines.
10. Prepare Questions:
    • Have insightful questions ready on the brand’s vision, KPIs, creative process, and future content plans.

Good preparation and a creative, data-driven mindset will help you stand out for this dynamic social media role.